Advertising is a form of communication intended to persuade an audience (viewers, readers, or listeners). Purchase or take some action upon products, ideals or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brand are usually paid for or identified through sponsors and viewed via various media.
Advertising can also serve to communicate and idea to a large number of people in an attempt to convince them to take a certain action.
Usually the ads consist of drawings and writings are specifically designed in an interesting way. Ads placed in several media such as electronic media and print media, etc. Print media such as magazines, newspapers, banners, billboards, banners, etc. Products ads published when there is a new product that want to be promoted by a company.
Techniques on making the ad there are several kinds, namely :
1. Photography Techniques
2. Drawing Techniques
3. Animation Techniques
4. Live Action Techniques
The results of our analysis ads :
• Advertise that our analyze are about ice cream products that most consumers are among the targeted children to adulthood.
• This ads was published in the print media (brochures) and electronic media (internet).
• Types of techniques used in this ad is the technique of drawing and photography.
• The language used in advertising in our study using an easily understandable and also is suggestive so as to attract the attention of consumers.
source : wikipedia
source pict : http://www.google.com
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